Meet ghg—and Experience Health Spoken Here™
As healthcare marketers, we live in a turbulent landscape, rocked by radical change. We operate in a dramatically different world today, re-shaped by new players, new media, new technologies and new regulatory, access and communication demands. Our world has changed—and so must the way we think and act.
Traditional agencies no longer have the strategic muscle to optimize your brands. That’s why ghg has re-invented the concept of a communications partner, serving as trusted advisor to our clients, with the leading-edge ideas, deep knowledge and proven best practices to guide them to success.
How do we do it? With Health Spoken Here™.
“Health Spoken Here” is not just our tagline. It’s the guiding principle behind who we are and how we work—based on what we believe about the new reality of healthcare brand building. Today, healthcare brands are engaged in conversations with a vast array of audiences, unimagined just a few years ago, from online bloggers to scientific thought leaders.
A successful healthcare brand needs to speak health with all its dialects and nuances. That’s why ghg is equally fluent in the scientific discourse of healthcare providers and the everyday chats of consumers. Whether you are targeting providers, payers, caregivers, patients, consumers and or even pet owners, we can tell your story in ways that reach their hearts and minds—and change their attitudes and actions.
Speaking to the Hearts and Minds of All Your Healthcare Target Audiences
A top-five communications network that has fueled some of the industry’s most powerful blockbusters, ghg was one of the earliest pioneers in healthcare brand building. From household names, such as Celebrex® and Nexium®, to specialty consumer products, such as Crizal® eyeglass lenses and Dulcolax®, we have blazed new trails in creating big ideas that work across media, audiences and even continents to build strong brand differentiation. Our inventive thinking and dedicated customer service have attracted an expanding and diversified range of clients, including 14 of the top-15 healthcare companies.
Whatever your audience, we know their language— and understand which media reach them and which messages influence their thinking and shape their behaviors. In addition, we facilitate the conversations among them, partnering across segments to drive improved health and business outcomes.
We also know that lines between countries are blurring, as we form one digitally-connected healthcare dialect. That’s why we were the first communications company to create a single, global organization, providing seamless strategies, service and solutions around the world. Today, we call on a worldwide network of 43 offices in 22 countries to give you the best combination of global reach and influence with local knowledge and support.
Spreading the Word about Your Brand through Contagious Thinking™
Growing out of our “Health Spoken Here” mantra, ghg has created a unique philosophy of engagement that ensures our ideas are the ones that get talked about—that capture imaginations, drive discussions and spread like wildfire. We call our approach Contagious Thinking™, because it guarantees every interaction with your brand is infectious.
Contagious Thinking includes three pillars of behavior that we put into practice every day:
- Fearless Curiosity, breaking free from conventional thinking to reveal the brand truth—the emotional and rational elements that drive people’s beliefs and behaviors
- Distillation, filtering and extracting our thinking into a sharp, clear, distinctive—and infectious—brand position and message
- Reverberation, orchestrating conversations and experiences at every customer touch point to spread the word and drive acceptance and uptake
With Contagious Thinking, we deliver ideas that are centered on real insights into our audience’s hearts and minds. We believe in learning as much as we can, then focusing on the one core idea that can truly move people. We also believe that it is our job to understand the full range of vectors through which we can spread our ideas, in digital and traditional media, through social contact (casual and otherwise), and professionally mediated conversations. In the end, we deliver a plan that engages a brand in all the conversations that matter, with creativity that not only amazes but also persuades.
Collaborative Creativity™: A New Approach to Inventing Tomorrow’s Ideas
Recognizing that your brands are competing in a new world that requires new ways of thinking and creating, we also have designed a fresh way of working with you and your brand. It involves a closer collaboration than you’ve ever experienced before with you—and your target audiences. We use a connected and synergistic process that brings total transparency and strong engagement to the creative process. We call it Collaborative Creativity™—because tomorrow’s ideas require a broader set of inputs, and today’s budgets require that they be delivered cost-effectively.
Unlike traditional agencies, we don’t go off and develop creative in a vacuum, hoping we get it right in the end. Instead, we collaborate closely with you throughout every stage of your project. We constantly seek and incorporate feedback— from you and from your target audiences—to ensure the final product hits the mark, every time. As a result, we deliver solutions that are perfectly aligned with your needs—and ensure you achieve your brand and business objectives in the most efficient and effective way possible.
Surrounding Your Brand for Success
Of course, we bring outstanding creative thinking to every project. We understand, however, that creativity today is about more than outstanding art and attention-grabbing copy. It is about surrounding your brand with a full suite of services and messages to drive its success—and using all the channels available, both digital and traditional, to create conversations that drive strong health and business results.
That’s why ghg is not just a best-in-class communication agency. We also include a range of specialty divisions, delivering all the services you need to help your brand secure market leadership, from medical education programs to market access consulting to scientific visualization to social media strategy and measurement. Plus, as part of the WPP family, we can tap into a worldwide network of consumer agencies, market research firms and insights companies, leveraging an unrivalled range of resources and knowledge to ensure you achieve your goals.