Digital Strategy

Digital Strategy

ghg creates compelling digital strategies that support physicians and engage consumers for better health outcomes.

Patient and Consumer Communications

Patient and Consumer Communications

Learn how ghg helped build and deploy Text4Baby, the largest mobile health initiative in the United States.

Animal Health

Animal Health

With more than 73 million US households having pets, we know how important healthy pets are to American families.

Branding Visual Science

Branding Visual Science

Best-in-class visual science communication techniques help to illustrate the increasingly complex science behind the latest breakthrough biopharmaceutical products.

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The Gulf Between Them: The New Customer and Her Healthcare Partners

A new study of healthcare professionals shows a startling disconnect between services that female Chief Health Officers need to care for their families’ health, and what primary care providers, pharmacists and managed care organizations think they offer. Showcases disruptors successfully partnering with women to drive healthier behaviors and better outcomes.

Click here to read more.

Health Spoken Here: Changing the Record

The electronic health record (EHR) landscape is evolving rapidly, with more than 80% adoption among providers and increasing annually. Technology advancements in EHR platforms are creating new opportunities for pharmaceutical companies to provide patient support, drive adherence, and incorporate clinical decision support services seamlessly at the point of care. As part of ghg’s Health Spoken Here discussion series, Changing the Record provides insights from industry leaders about how pharmaceutical companies are employing EHRs in new ways to better support providers and improve outcomes for patients.

Click here to view the entire article and learn how brands can benefit from innovative EHR strategies.

ghg Launches Health Spoken Here Series

Among the many goals of the Affordable Care Act (ACA) is to rein in the ever-rising cost of healthcare in the U.S., making all providers of care more accountable for the cost, quality, and value of what they deliver. How will the ACA accomplish this and drive value in the healthcare system?

On May 27th, ghg and market access consultancy WG Consulting partnered to host a panel discussion focusing on the ACA’s core value proposition. To lead this evolving debate, key influencers from across the healthcare spectrum came together and debated how the ACA will – or will not – change the way the health care system determines value.

Click here to read more about navigating the value-based paradigm.






ghg SpeakUp
ghg's Health Spoken Here video series:
Health payer issues explored.
Our Work
The latest in television commercials and video from grey healthcare group, a WPP company.

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Digital Strategy

Digital channels can be the most powerful tools for reaching and interacting with target audiences. ghg leads the way in developing digital healthcare strategies and programs that are fully integrated, multi-channel, and expressly designed to improve health outcomes for consumers, engage the professional, and deliver real business results for clients.


Patients have so many touch points and sources of information.


A brand needs to be everywhere its audience is.


The opportunity lies in crafting an evolved, efficient and engaging digital ecosystem.


ghg’s Full-service Digital Capabilities

Patient Communications: Text4Baby

Text4Baby is the first mobile information service designed to promote maternal and child health through text messaging. Learn how it works and how ghg helped launch it.


Text4Baby, a free service of the nonprofit National Healthy Mothers Healthy Babies Coalition (HMHB), is the first mobile information service designed to promote maternal and child health through text messaging. Since 2010, more than 530,000 women have received free text messages, timed to their due date or their baby's birth date, through pregnancy and up, until the baby’s first birthday. The messages address topics such as labor signs and symptoms, prenatal care, urgent alerts, developmental milestones, immunizations, and more.


As a founding partner of this innovative patient-centered-care initiative, ghg worked with HMHB to develop and launch the program, providing planning, creative, branding, digital strategy, and media outreach. ghg continues to serve on the national advisory board, helping to steer continued innovation in digital healthcare communications.


Text4Baby’s power lies in its ability to get the most essential health information to mothers in need – quickly and easily – using a technology mothers regularly use: texting. Almost half of mothers using Text4Baby enrolled during their first trimester, and a high percentage of Text4Baby users live in zip codes with increased levels of poverty; this all adds up to quickly helping and reaching women who might not otherwise have access to healthcare.


Research shows that Text4Baby is changing behavior and improving health outcomes. Surveys show Text4Baby has increased health knowledge and preparedness among users, increased doctor-appointment attendance for women, and facilitated better dialogue between moms and their doctors.

Animal Health

As the leading animal health agency in the world, ghg understands the drivers behind pet health—both pharmaceutical and retail spending. Take a look at trends in animal health.

Branding Visual Science

Our staff of highly trained and experienced medical illustrators, animators, science experts, and graphic designers create core visual content used to elucidate novel pharmaceutical compounds. See examples of our work.


As one of the world’s premier visual science agencies, ghg’s Hurd Studios is known for marrying best-in-class visual science communications techniques with unsurpassed ability to understand, distill, and disseminate the increasingly complex science behind the latest breakthrough biopharmaceutical brands.