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Digital Strategy

Digital Strategy

ghg creates compelling digital strategies that support physicians and engage consumers for better health outcomes.

Patient and Consumer Communications

Patient and Consumer Communications

Learn how ghg helped build and deploy Text4Baby, the largest mobile health initiative in the United States.

Animal Health

Animal Health

With more than 73 million US households having pets, we know how important healthy pets are to American families.

Branding Visual Science

Branding Visual Science

Best-in-class visual science communication techniques help to illustrate the increasingly complex science behind the latest breakthrough biopharmaceutical products.


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When 1+1=3 is Good Math for Brands

With an ever evolving healthcare landscape, brands are moving quickly to remain ahead of the competition. ghg has done the math, and a franchise approach to pharmaceutical marketing within a therapeutic category is optimal for establishing and growing category leadership in the market.

President and CEO Lynn O'Connor Vos provides essential insights in her guest commentary piece in PM360's September issue. Download the article to learn:

  • How to drive category leadership
  • The importance of delivering a real value story
  • Why the whole is greater than the sum of its parts

Click here to view the entire article and learn how to effectively build brand success.

Let Us Assess Your Digital Footprint

Driving Brand Opportunity Through Social Media Advocacy

With social networks playing an increasingly important role in the healthcare decision-making process, pharmaceutical companies are starting to join the conversation. So how can pharmaceutical marketers assess the impact of their social media activities? The answer lies in a new metric—social media advocacy.

True brand opportunity lies in building advocacy. And advocacy goes beyond traditional measures of “Likes” and “Followers” to evaluate impact. Strong advocacy strategies identify the best social experiences for engaging target audiences and motivating them to take action. To create the most productive digital strategies, companies should perform a full diagnostic assessment of all their digital channels. Learn how in ghg’s article on social media advocacy.

 

 

 

 

 

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Pioneering insights, viewpoints and guidance from the knowledge leaders at ghg.
Our Work
The latest in television commercials and video from grey healthcare group, a WPP company.

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Digital Strategy

Digital channels can be the most powerful tools for reaching and interacting with target audiences. ghg leads the way in developing digital healthcare strategies and programs that are fully integrated, multi-channel, and expressly designed to improve health outcomes for consumers, engage the professional, and deliver real business results for clients.

COMMUNICATIONS-ARE-COMPLEX

Patients have so many touch points and sources of information.

ROLE OF THE BRAND MUST CHANGE

A brand needs to be everywhere its audience is.

AN ENGAGING DIGITAL STRATEGY

The opportunity lies in crafting an evolved, efficient and engaging digital ecosystem.

GHG CAPABILITIES

ghg’s Full-service Digital Capabilities

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Patient Communications: Text4Baby

Text4Baby is the first mobile information service designed to promote maternal and child health through text messaging. Learn how it works and how ghg helped launch it.

WHAT IS TEXT4BABY?

Text4Baby, a free service of the nonprofit National Healthy Mothers Healthy Babies Coalition (HMHB), is the first mobile information service designed to promote maternal and child health through text messaging. Since 2010, more than 530,000 women have received free text messages, timed to their due date or their baby's birth date, through pregnancy and up, until the baby’s first birthday. The messages address topics such as labor signs and symptoms, prenatal care, urgent alerts, developmental milestones, immunizations, and more.

GHG'S ROLE

As a founding partner of this innovative patient-centered-care initiative, ghg worked with HMHB to develop and launch the program, providing planning, creative, branding, digital strategy, and media outreach. ghg continues to serve on the national advisory board, helping to steer continued innovation in digital healthcare communications.

REACHING TARGET AUDIENCES

Text4Baby’s power lies in its ability to get the most essential health information to mothers in need – quickly and easily – using a technology mothers regularly use: texting. Almost half of mothers using Text4Baby enrolled during their first trimester, and a high percentage of Text4Baby users live in zip codes with increased levels of poverty; this all adds up to quickly helping and reaching women who might not otherwise have access to healthcare.

TEXT4BABYS IMPACT

Research shows that Text4Baby is changing behavior and improving health outcomes. Surveys show Text4Baby has increased health knowledge and preparedness among users, increased doctor-appointment attendance for women, and facilitated better dialogue between moms and their doctors.

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Animal Health

As the leading animal health agency in the world, ghg understands the drivers behind pet health—both pharmaceutical and retail spending. Take a look at trends in animal health.

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Branding Visual Science

Our staff of highly trained and experienced medical illustrators, animators, science experts, and graphic designers create core visual content used to elucidate novel pharmaceutical compounds. See examples of our work.

HURD STUDIOS

As one of the world’s premier visual science agencies, ghg’s Hurd Studios is known for marrying best-in-class visual science communications techniques with unsurpassed ability to understand, distill, and disseminate the increasingly complex science behind the latest breakthrough biopharmaceutical brands.